Inform your business with insights about Kids Content performance
Discover the first specialized independent analysis of bi-annual Netflix engagement data focused on kids animation.
The Netflix Kids Content Performance Reports offer actionable insights and trends, designed to establish a new level of transparency in the kids streaming industry.
The reports are fully independent and are in no way affiliated with or endorsed by Netflix.
Content is still king.
But data is the bloodline...
The user’s voice is the data.
They’re telling us what they want.
They’re telling us how they behave.
Evan Shapiro in The Hollywood Reporter
What makes these reports unique
Drawing from deeply rooted expertise, designed for digestibility, nuance and clarity
Crafted by Emily Horgan, a seasoned media consultant with over 15 years of experience, including as a Disney executive.
These reports are not simple data plotting. They bridge the gap between raw data provided by Netflix and industry-specific custom insights.
By analyzing over 50,000 data points across thousands of titles, each report offers unparalleled clarity on what is thriving in the kids streaming landscape every six months and why.
Are these reports right for you?
Tailored for industry leaders and innovators
Licensors & Distributors
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Quantitative, data-backed insights into market opportunities for licensing deals.
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Data on trends to guide content development and commissioning. Insights on distribution.
Researchers & Analysts
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Overview of market trends across content genres.
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Finger on the pulse of newly trending kids IPs.
Production Companies & Animation Studios
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Market intelligence on strategies surrounding new show launches.
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Deep dives of competitive content.
Media Companies & Journalists
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Ready-made intelligence on the kids strategy of the leading global premium streaming service.
Landscape analysis
Overview of new shows
Tracking long-term progress
Scorecard by genre
The opportunity: Netflix's public data
From Netflix engagement raw data to our proprietary database, built to generate meaningful benchmarks and comparatives
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Kids content segmentation beyond Netflix's "Kids & Family"
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Editorially categorized by animation sub-genres
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Franchise consolidation
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Overlayed supplementary metrics e.g. Weekly Top 10s and Hours Viewed
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Intel and context on key IPs
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Trusted landscape insights to contextualize
We focus on engagement because we believe it's the single best indicator of customer satisfaction with our offering, and it is a leading indicator for retention and acquisition over time.
Ted Sarandos, Netflix Q1 2024 Earnings Call
Press Coverage from Launch
Ongoing featuring...
Do creator fans move from YouTube to streamers and TV?
(...)As Emily Horgan has explained in the introduction to her H1 2025 Netflix Kids Content Performance report that s hot off the presses...views is hours viewed divided by the duration of the content....)
Kimmel & The Disney+ Cancellation Epidemic
Emily Horgan, a kids-media consultant and former Disney executive, is known for her Netflix Kids Content Report and shares expert commentary in this article on key children’s streaming trends, including the rise of animated films and the shift toward engagement-focused metrics.
Millennials yield, Gen Z streams
(...)Big shift in the kids’ charts: Gabby’s Dollhouse is now the #1 kids show globally on Netflix and the timing couldn’t be better, the movie premieres this week. Even bigger: DreamWorks’ parent Universal now drives nearly a fifth of all kids’ engagement on Netflix..)
How Netflix’s ‘KPop Demon Hunters’ became a global hit
(...)Gaming is expected to play a major role in the franchise’s future. Fans are already creating unofficial games based on the film on Roblox. The platform is described as “the front page of the kids’ internet” by Emily Horgan, an ex-Disney executive and creator of The Kids StreamerSphere newsletter..)
Theatrical movies drive viewers back to Netflix
(...)REPORT: Emily Horgan definitively shows that big-screen releases are delivering eyeballs back to kids TV..)
Gabby’s Dollhouse, Ms. Rachel Lead Netflix Kids Viewing Chart
(...)"This represents a dynamic period in the Netflix kids’ landscape,” said Emily Horgan, creator of the Netflix Kids Content Performance Report and former Disney executive. “Gabby’s Dollhouse reaching the top demonstrates the strength that Netflix original preschool content can have, while breakthrough hits like Ms. Rachel and KPop Demon Hunters show the platform’s ability to support diverse content that resonates across age groups.:..)
Gabby’s Dollhouse claims No.1 spot on Netflix according to new report
(...)"Gabby’s Dollhouse has risen to become the No.1 kids series on Netflix globally, according to the newly released H1 2025 Netflix Kids Content Performance Report. :..)
☀️ Platforms Sound Alarm on AI Slop Threat 🚨
(...)"In H1 2025, the TV series had the most views of any kids’ TV programming on NETFLIX globally across the 11 seasons available on the service (including a new one added in H1), according to kids viewing data virtuoso Emily Horgan:..)
'CoComelon: Moving from Netflix to Disney+'
(...)"Netflix contributor and leading kids media consultant Emily Horgan explained, “Every time we go digging in the data, it’s so exciting. We see new things emerge, as well as swirling currents in trends we’re already tracking...)
'Opinion: Ms Rachel brings YouTube's massive viewership to netflix'
(...)"The SVOD'S latest earnings report proves the preschool sensation is one of its biggest hits'There's just no beating a built-in audience....)
'Eight things we've learned about Hollywood this year'
(...)"Netflix released the most - watched series of the first halibut is losing ground to rival streaming services'...)
Opinion: Streaming's animated movie dilemma
(...)Kids media consultant Emily Horgan looks at the numbers to answer this burning question: Can Netflix Originals compete with theatrical titans?(...)
Emily Horgan on content performance success
(...)Netflix’s latest Engagement Report marks two years’ worth of content performance data now available for the streamer (...)
Animated Films, Girls IP Highlighted In Netflix Kids Report
(...)As streaming shifts from ‘subscriber obsession’ to ‘engagement obsession,’ we’re excited to expand our analysis into animated movies (...)
Was ‘Spellbound’ a Disappointment For Netflix And Is ‘Cocomelon’ Losing Its Crown?
A new report from a What’s on Netflix contributor and leading kids media consultant, Emily Horgan, delves into the big takeaways as they pertain to kids, including how CoComelon viewership is heading in the wrong direction and why Spellbound, the first of a multi-movie deal from Skydance Animation, turned out to be a bit of a disappointment.
Expanded Netflix Kids Content Report tracks movie engagement and series lifecycles
(...)Emily Horgan, a leading kids media consultant, has published the newest edition of her Netflix Kids Content Performance Report, now expanded to include animated movies (...)
The imperfect ecosystem of Netflix and YouTube
From an engagement point of view, there is no doubt that YouTube can steer the wheel on both IP generation and successful deployment, but without financial buoyancy, the ship will inevitably sink. And this invites the question: Will the future of new original kids content be left stranded?
How to Win in the New Streaming Normal
(...) “Using insights extracted from Netflix’s published data, the first part of this session will identify who’s winning in streaming, looking at both trends and emerging strategies. (...)
TV Kids Festivals Podcast: The Engagement Game
(...) In this installment, kids’ media expert Emily Horgan leads a conversation on engagement and discovery (...)
What you are getting
Ideal for IP owners, licensors, content creators, and media professionals
Digestible markers on genre, format, studio and audience
Performance tracking with two metrics: Hours Viewed and Total Views
Overview of market trends across animation sub-genres
Third party landscape analysis and background intelligence
New launches' long-term progress at both seasonal and franchise levels
